The Nature Of The Human Mind - 878 Words

Rene Descartes second meditation is titled, Concerning the Nature of the Human Mind: That it is Better Known than the Body. In his second meditation, Descartes argues that the human mind exists merely by itself without any physical representation in the world. This argument lead to many of his later meditations and allowed him to really build the framework for Western Philosophy. The cogent argument is arguably the most crucial argument, which lead us to our philosophy of the mind. In some respect, Descartes is on the right path to understanding our senses and their relation to the reality of the world. However, he does not assess all of the possibilities in our senses including that of our physical condition, which will explored later. Descartes’ second meditation continues from his first by him acknowledging that his senses and body do not exist. Possibly the only thing that he can confirm from his first meditation is that there is no certainty in the world. This leads him t o question where that thought of doubt is actually coming from. Since he has all of these doubts about his physical existence in this world, he wishes to conclude that he is nonexistent. However, to have any of these doubts he must exist to an extent. An example he highlights in his meditation is, â€Å"There is some deceiver or other who is supremely powerful and supremely sly and who is always deliberately deceiving me.†(Descartes 2006, 13) However, he realizes to be deceived in the first place, he mustShow MoreRelatedHuman Nature And The Mind974 Words   |  4 PagesHuman Nature and The Mind Human nature and the mind have been studied for ages. As humans, we tend to think, feel, and act in certain ways that are often elucidated by nature and evolution. In fields such as Psychology, Philosophy, and Science, human nature and the mind have been extensively studied to develop theories about why humans act, think, and feel that way that we do. It is believed by some that humans are born a certain way by nature. There are three ways that people tend to believe humansRead MoreThe Nature Of The Human Mind1415 Words   |  6 Pages The Cogito argument, â€Å"I think, therefore I am† was a statement made by Descartes and is valid. The Second Meditation, â€Å"The nature of the human mind, and how it is better known than the body† the meditator is determined in his decision to search for uncertainty and to dispose anything that is false and contains the slightest doubt. The meditator supposes that what he sees does not exist, his memory is defective. He claims that , â€Å"†¦ he has no sense, no body, and movements and places are mistaken ideasRead MoreThe Nature of the Human Mind and the Human Body1095 Words   |  4 PagesDescartes talks about the nature of the human mind, and how the mind relates to the human body. With his famous declaration, I am, I exist, Descartes claims that â€Å"I† am â€Å"a thinking thing†, and therefore â€Å"I† exist (17-18). He also argues that the mind is better known than the body. In the Sixth Meditation, he further argues that there must be a clear distinction between mind and body. However, there is surely some connection between these two. In The Treatise on Human Nature, Aquinas argues that theRead MoreUnderstanding The Nature Of The Human Mind Essay1115 Words   |  5 PagesIntroduction The human brain is a very complicated part of the human anatomy. Kanwisher states in an inaugural article, â€Å"Understanding the nature of the human mind is arguably the greatest intellectual quest of all time. It is also one of the most challenging, requiring the combined insights not only of psychologists, computer scientists, and neuroscientists but of thinkers in nearly every intellectual pursuit, from biology and mathematics to art and anthropology† (2010). The impacts occur whenRead More Hamlet - The Imbalance of the Idealistic Mind and Human Nature1334 Words   |  6 Pages- The Imbalance of the Idealistic Mind and Human Nature  Ã‚   It is often heard: Nobody is Perfect. This phrase is often used as a rationalization of foolish human mistakes that could have been prevented.   However, this statement has a much more profound significance. It contains an important lesson that guides or rather should guide people through life.   By admitting that nobody is perfect, the individual demonstrates a deeper understanding of the human nature and inner self. This knowledge isRead MoreEssay on HUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND3395 Words   |  14 PagesHUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND Enlightenment is mans release from his self-incurred tutelage. Tutelage is mans inability to make use of his understanding without direction from another. Self-incurred is this tutelage when its cause lies not in lack of reason but in lack of resolution and courage to use it without direction from another. Dare to Know! Have courage to use your own reason!- that is the motto of enlightenment. -Immanuel Kant, 1784 (1) From theRead MoreThe Human Mind As An Element Of Human Nature By Bernard Le Bovier De Fontenelle1468 Words   |  6 PagesCuriosity is implanted in the human mind as it is an element of human nature. The thirst for answers and explanations drive the human mind to reason and deliberate in order to discover an understanding of life itself. It emanates inherently within the brain to solve a puzzle and in return, feel a sense of peace. Philosophers and scientists dedicate their entire lives to solve mysterious questions of the unknown. Throughout the development of distinctive theories, they build on each other to solidifyRead MoreThe concept of human nature focuses on the distinctive natural characteristics of humans, namely1500 Words   |  6 Pages The concept of human nature focuses on the distinctive natural characteristics of humans, namely the ways we feel, think and act, regardless of external forces as well as influences. Within the study and discipline of Philosophy, this fun damental nature of humans and our existence is scrutinized. Philosophy involves a continuous search and lookout for an accurate understanding of the underlying traits of humankind that are deemed to be common among all humans. Starting with the ancient philosophersRead MoreAnalysis Of The Poem Mont Blanc 912 Words   |  4 PagesPercy Shelley opens his poem, â€Å"Mont Blanc† by noting how imperative the human mind is in regard to nature. The first few lines establish a relation that is essential to all life. With these lines alone, Shelley is pulling from many of the inclinations made by William Wordsworth in his poem, â€Å"Tintern Abbey†. There is however an expansion made on Wordsworth’s affections toward nature and its aweing power; while Shelley agrees that there is only a small amount of those who can truly grasp the full intentionRead MoreSocial Determinism And Its Impact On Society Essay1674 Words   |  7 PagesPhilosophers have attempted to define human nature for centuries, each coming up with a radically different idea of what makes us human. These determinists relate outside events or forces as the reason behind our actions. Our cognitive abilities separate us from beasts, however we are highly influential animals unconsciously and subconsciously. Social determinism has distinctly shaped mankind over time with a high degree of influence on our minds. 1. Historical Determinism Fredrick Hegel’s philosophy

The Death Of Julius Caesar - 1460 Words

The year 509 BC Rome at last turned into a Republic and therefore began the Roman realm. As Rome rose to power they experienced numerous wars and numerous contentions between the plebeians and patricians. The republic was made out of 3 gatherings, the delegates which were 2 men chose from the senate, the senate which was made of 300 patricians, and the get together produced using plebeians. Numerous years after the fact Rome began to dismiss the republic when it went into a progression of common wars. 3 men shape the principal triumvirate, Julius Caesar, Pompeii, and Crassus. Julius Caesar turned into the victor. He was then compensated despot forever. On the date September 23, 63 BC a kid was conceived. He was initially Caesar s great nephew. This kid would later develop to a force and change Rome for good. Julius Caesar had gotten to be tyrant forever. after 2 years he was killed by individuals from the senate. A young man named Octavian, was 18 years of age. Octavian was Caesar s stupendous nephew yet Octavian had dependably trusted Caesar would take him as a child. Octavian knew of everything that Caesar had done. From overcoming Gaul to when he crossed the Rublican with his armed force, furthermore when he crushed his foes and turned into the most effective man in Rome. At 14 years old Octavian had at last met his extraordinary uncle and saint when he returned from Asia Minor and said the 3 popular words that summed up his triumph, Veni, Vidi, Vici. Latin for IShow MoreRelatedThe Death Of Julius Caesar1106 Words   |  5 Pages the death of Julius Caesar became the most famous assassination in history. The death of Julius Caesar is placed in full context of Rome’s civil wars by eminent historian Barry Strauss. Moreover, the assassination itself was a complexly layered plan t hat was a direct result of Caesar’s power and leadership choices leading up to the fateful day. These key events leading up to the Ides of March—and the aftermath that followed—are important to understanding the immense effect Caesar s death had onRead MoreThe Death Of Julius Caesar1850 Words   |  8 Pages The Death of Julius Caesar: The tipping point in the start of the Liberator’s Civil War. Jonathan M. Bailey World Civilization to 1500 Instructor Ron DeWitt February 3, 2015 The Death of Julius Caesar: The tipping point in the start of the Liberator’s civil war. Often, I’ve heard about the story of Julius Caesar, his triumphs and falls. In reading more about the man, I wondered about his life and his death. Particularly, I felt certain that his death was the fuel that fed theRead MoreJulius Caesar s Death And The Fallout After It1721 Words   |  7 PagesWilliam Shakespeare’s play Julius Caesar is one of his most monumental plays that cover Julius Caesar’s death and the fallout after it. He got the material for this play from a Greek writing called the Life of Julius Caesar. This was actually a famous biography written by Plutarch in the first century, I was later translated by Sir Thomas North in 1579. Published in 1599 this play is assumed to be the first to be ever preformed in the famous Globe Theater, it was a smash success that moved audiencesRead MoreJulius Caesar ´s Death: Analysis Essay552 Words   |  3 PagesShould Julius Caesar have been killed? This question has plagued history for years without a real a nswer. Julius Caesar was corrupt and all powerful, and his death saved Rome. It really is that simple; he declared himself dictator for life and ignored the Senate’s power. A man with that much power can only hurt a nation. Julius Caesar was a blood thirsty man. He fought everyone he could just to extend Rome. (Julius Caesar. ) He savagely killed anyone that got in his way. Many may say that he wasRead MoreThe Death of Julius Caesar, a Great Leader1034 Words   |  4 Pages Julius Caesar was a great leader of Rome. Not only did he lead a very strong army, but his people also loved him. The debate is always should he have been killed or should he have lived and lead us to more victories. The first document that was used in the debate is a primary source. It’s called De Vita Caesarum, Divus Iulius. The document is a biography of Julius Caesar and his life. Suetonius wrote the biography. Suetonius was a roman historian who wrote about the Roman Empire. It was writtenRead MoreThe Death Of Julius Caesar By William Shakespeare And The Rwandan Genocide1637 Words   |  7 Pages Warnings play a very important role in the play Julius Caesar by William Shakespeare and the Rwandan Genocide in 1994. The omens and nightmares in the play foreshadow the death of Julius Caesar that later resulted to chaos in Rome. The events that lead to the assassination of Julius Caesar are predicted by omens from characters such as his wife Calphurnia, the Soothsayer, Artemidorus and from the environment. Similarly, many warnings in the Rwanda history triggered the genocidal slaughterRead MoreWilliam Shakespeare s Julius Caesar1201 Words   |  5 PagesDellinger English II 4/18/17 Julius Caesar There are many people you may have heard of that lived during 100 B.C.- 10 A.D. in Rome. Some of those people include Marcus Brutus, Cleopatra, Mark Antony, and Julius Caesar. In this paper I will be talking about Julius Caesar. And while doing so I will be talking about his early/personal life, his career, and his assassination. Julius Caesar was born July 12. B.C. as Gaius Julius Caesar, to Aurelia Cotta, and Gaius Julius Caesar. Julius was born with the NeurologicalRead MoreWilliam Shakespeare s Macbeth Essay1207 Words   |  5 Pageslike Macbeth or Julius Caesar. The protagonists Macbeth and Banquo conquer the evils that face them throughout the plot. However, the nature of violence that takes place throughout Shakespeare’s plays is in relation toâ€Å"the source of the killing of the soul†(Macbeth and the Nature of Evil). In Macbeth, Macbeth is known as a superhuman warrior, the characteristics of being brave and having ambition. The main reason evil stirs up violence can be seen as examples in Macbeth and Julius Caesar, which is causedRead MoreThe Fall of the Roman Republic Essay625 Words   |  3 Pagesâ€Å"The die is cast† - Julius Caesar The expansion of Rome, the ruling of Julius Caesar and his death, and the civil war that followed his death all led to the collapse of the Roman Republic. The expansion of Rome created political, social, and economical changes. Politically, the government did not change to suit the expanding of Rome. The economic changes were that poor farmers could not afford anymore to compete with the estates run by slaves, so they sold theirRead MoreJulius Caesar s Assassination On Rome, Politically And Socially1717 Words   |  7 PagesThis investigation evaluates the question, to what extent did Julius Caesar s assassination affect Rome, politically and socially. Gaius Julius Caesar, famously known for his brilliant military strategies and shrewd political expertise, helped transform the Roman Republic into one of the greatest civilization in the western world. During his reign, Julius Ceasar expanded Rome’s geographical territory across Ancient Europe immensely, conquering areas of present-day France and Britain. The investigation

Business Advertising Volatile Economic Conditions

Question: Describe about the Business Advertising for Volatile Economic Conditions . Answer: 1A: Purpose of advertising in marketing Adverting is the major pathways of introducing the concept of product to the customers. Only providing effective quality product and services to the customers is not the sole responsibility of business organization. The business experts should know the tricks of product promotion for pulling the customers towards the organization (Cheong, Kim and Kim 2013). Advertising plays the role of a bridge with the help of which business experts can easily reach to the doorstep of customers. B: Five principles of effective advertising applying for the market Principles Explanation 1. Providing effective copy by avoiding propaganda Advertisers should never use numbers of epithets while creating the advertising copy. Over exaggeration of products may hamper customer reliability. 2. Providing an in-depth overview about the reliability of products to the customers The advertising concept should be formed in such a way that customers can get detailed insight about the product reliability, ingredients of products, price of products and many more. 3. Advertisers should not choose any miss-leading content that can be harmful for viewers Before broadcasting advertising in a national television channel or print media, the advertisers should be concerned about the content as the viewers are not restricted within a particular age group. 4. promoting the products beyond going regional market The primary principle of advertising is to promote the product in different geographical boundaries. As a result, the customers from different age group would also get to know the benefits and facilities from the customers. 5. Providing clear, colorful simple concept so that people from different backgrounds can understand the message The advertising content should be presented in such a way that people from various academic background and culture can catch the message. The primary purpose of advertising is to draw the attention of large number of people rather than targeting a specific group. C: Five principles of customers behavior and provide an example on how it influences in buying behavior Principles of customers behavior Explanation of principles Examples of buyers behavior Cultural Before purchasing a particular product customers tend to verify whether this particular product would affect their cultural belief or not. Before purchasing a garment customer intends to think whether the garment would affect the cultural ethics or not. Social Customers intend to choose products that would be acceptable for their society as well as community. For an example, the people of Malaysia being a developing country would never intend to purchase exposed garments that can hamper the society culture. Personal Customers tend to purchase products as per the personal choice and values Before purchasing jewelers, customers would like to prefer on their personal choice. Psychological The product selling is highly dependent on psychology of customers. While visiting to a shopping mall, customers get varieties of products. Therefore, they would like to purchase that product which would match the value and psychology. Situational Situation plays a major role in customers behavior. For an example, Dettol is the preferable product for a particular customer (Henriksen 2012). Somehow, Dettol is unavailable in the market. Therefore, based on the situation, the customer has to choose another brand. 2: Five contents of an advertising brief Contents Description of importance Background In order to make an advertising brief the background of thee brand plays a major role. Otherwise, the copywriters would not be able to present the brand effectively. Objectives While making the copy writing the clients tend to set their market objectives. Based on the objective the copywriters make the advertising script. Target audience In an advertising brief, the concept of target audience should be clear. Otherwise, the promotion would make no sense. Message The content should be possessed with a proper message. As a result, people would have get an in-depth overview about the essence of product. Budget Before preparing the advertising brief, the copywriter should have a clear idea about budget. The organization and planning of advertisement would be based on that particular content. 3: Definition of industry, services, products and organization within the advertising context Item Definition Example Industry An industry is defined as a manufacturing group that tends to provide a particular services or goods (Henriksen et al. 2012). More specifically, the amalgamation of similar kinds of business is otherwise named as industry. A large number of retail organizations like TESCO, ASDA, Coles, Woolworths and many more form a retail industry. Services Service I the systematic process of fulfilling customers needs and demands. While visiting to a shopping mall the customer executives have to maintain a strong customer relation. They have to maintain effective communication with the customers. In addition, the customers executives have to maintain a balance between customers demands and supply. Products Product is the substance or refined material that is primarily manufactured for selling. Customers show their level of satisfaction on the quality of product. Biscuits, Garments, Jewelers have been considered under products. It is manufactured and designed to draw customers attention. Consequently, people show their interest for purchasing those products. Organizations An organization is the firm, association, company or firm where a group of people is associated for providing effective services in order to reach the business goal (Schudson 2013). An organization is not an industry. It is a self-regulated body where a particular business expert or experts run their entire process of business. A large number of organizations have gained international fame and recognition such as TESCO, ASDA, McDonald, Dominos and many more. 4: Five ethical principles relating to advertising industry While making the advertising content the agencies have to follow some of the major ethical considerations. The advertisers should never allow any content tends to attack personally about the market strategy and philosophy of their competitors. For an example, while promoting the brand of Horlicks, the advertisers should not attack the market value or pricing strategy of Complan. The advertisers should promote the brand in their own way maintaining all the ethics, values and beliefs. The advertisers should promote the brand for the people of different cultures and backgrounds. The copywriters should not maintain any kinds of biasness while preparing contents (Shani and Chalasani 2013). Therefore, the range of target customers would be increased automatically. In addition, the brand would be successful to reach the doorstep of customers from different geographical boundaries. Therefore, an unbiased and fresh content is highly needed to draw the attention of customers. While promoting the advertising script audio visually, the advertisers should maintain ethical considerations. The ethical considerations imply selecting appropriate use of words, providing attractive but sober visual outlook, avoiding biased comment and many more. The advertising content as well as concept should maintain a clear, simple and lucid format that can be achievable for different grounds of people. While promoting a particular product the organization has to focus a large number of target groups (Shimp and Andrews 2012). Therefore, the content should be prepared in such a way that people from various cultural backgrounds like to enjoy the promotional strategy of a particular brand. Advertising agencies should provide correct information regarding the brand to the customers. While making an advertising script the copywriter should not use exaggerating words at the time of promotion. If the expected purchasers do not get effective feedback from the brand, the entire impression becomes demolished. Therefore, the customers should get an in-depth overview about that particular brand before purchasing the product. Advertising agencies should keep themselves aloof from propaganda. 5: Five key provisions of relevant legislations Legislation Explanation The Australian Consumer Law The Australian law ensures fair-trading and consumer protection. With the help of this particular legislation, advertising agencies are not allowed to select or broadcast any content that highly affects the consumer behavior. Anti-discrimination Act While maintaining the promotional activity, the advertising agencies should not focus on gender biasness. The advertising content should be prepared in such a way that people from different cultures and backgrounds can get an in-depth over-view about the essence of advertising. Gender equality Act Advertising agencies should never show their gender-biased attitude. Both the male and female group should be treated with equal respect and dignity. Copy Right Act Copy Right act implies that advertisers should never borrow the language and concept of their competitors. In addition, the copy writers should follow the ethics and values while preparing a content. Data Protection Act This particular act implies that data should not be disclosed to any third party. In order to prepare an advertising campaign the agency has to collect necessary information regarding the client company. Therefore, the advertising agencies should never disclose the important data and information without taking permission from the client. (Source: legislation.gov.au 2016) Reference List: Cheong, Y., Kim, K. and Kim, H., 2013. Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralization in budgeting and its relations to budget size and allocation.International Journal of Advertising,32(1), pp.143-162. Henriksen, L., 2012. Comprehensive tobacco marketing restrictions: promotion, packaging, price and place.Tobacco control,21(2), pp.147-153. Henriksen, L., Schleicher, N.C., Dauphinee, A.L. and Fortmann, S.P., 2012. Targeted advertising, promotion, and price for menthol cigarettes in California high school neighborhoods.Nicotine Tobacco Research,14(1), pp.116-121. legislation.gov.au., 2016. [online] Available at: https://legislation.gov.au 2016 [Accessed 13 Dec. 2016]. Schudson, M., 2013.Advertising, the uneasy persuasion (RLE Advertising): Its dubious impact on American society. Routledge. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.

Task Environment Essay Example

Task Environment Paper There is an opportunity for a separate menu that should be developed; the plates should be identified on the main menu. It is very difficult for those with celiac disease to eat out when there are not many options for gluten free restaurants; this gives an opportunity to The Cheesecake Factory to increase their consumer market. 2. Shift away from fine dining (T) The shift in the market away from fine dining experienced in 2012 will continue in the upcoming years as consumers remain cost conscious. There is still no clear indication as to where the economy in general is heading. Until a change comes consumers will be focused on Perceived Value. This shift has eloped the Quick Serve Market which has led to an opportunity for them to introduce a higher end product to their menus. Taco Bell and McDonalds, for instance, have reaped the benefit of this market shift; consumers see a greater value for their money. The Cheesecake Factory can continue with a more creative, reasonable priced or multiple portion sizes menu and more attention to the hospitality of their aspects. We will write a custom essay sample on Task Environment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Task Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Task Environment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company is shifting away from fine dining by placing the restaurants near malls making it more casual to eat there; this can be seen as a threat, as The Cheesecake Factory has been en as a place to dine on special events, this is slowly deteriorating. 3. The economy will be in focus (T) The last three quarters of 2012 have been rough for a number of restaurants. The only bright spot has been Quick Serves. 2013 will provide much of the same, especially during the first six months of the year. We still see the industry segment growing, but only 1. 3% over inflation. Energy prices and food inflation will be the wild card on how the industry performs. If we see a spike in energy costs due to continued turmoil in the Middle East, fewer accretions spending dollars will be available for eating out. The effects of the 201 2 drought will continue to be seen during the first half of 2013. This will drive the cost of protein and other staples to new heights. This is a threat to The Cheesecake Factory since their biggest problem is comparable store sales- the company reported a come increase of 2. 7% and although this figure is above many of its competitors, the 2. 7% is composed of a 1. % increase in traffic and 1% in checks; but the company had increased menu prices b 1. 9% during the final quarter of 2012 which indicates that the average check declined . 9%. This is due to the inflation; management stated a continued increase in prices to keep up with inflation. 4. Effort in taking care of the kids (O) For the last six years, we have stressed the impor tance of taking care of the kids and improving the menu options for this important age group. The Gene Y group is starting to mature and have children. They will not stop eating out because of this. It will be even more important to cater to this group. American Demographics Magazine states that married couples with children Penn an average of 44% more at restaurants than those without children. Happy kids mean happy parents. This is an opportunity for The Cheesecake Factory to provide a fun and unique selection of foods for the kids. The company is targeting a female audience that shops at the mall, these consumers will bring along their kids who will want something healthy yet fun for the children. 5. Commodity Prices will result in food inflation (T) The severe drought of 2012 will continue to affect almost all food costs, especially beef, well into 2013. Customers will want to see lower to flat prices u to the stagnant economy. Vendors will pass higher costs along. Restaurants will be stuck in middle. True food inflation will be over higher in January 2013 than it was at the beginning of 2012. Price increases are inevitable. Communication with The Cheesecake Factors guests will be key. This will require a hard look at their menu and design it to draw the customers to higher gross profit items. Menus will need to be updated and revised more frequently than in years past to take advantage of guest expectations. 6. The See of Social Marketing will continue to grow beyond Backbone and Twitter (O) Social media is quickly becoming the communication of choice for many of the guests. In 2012, forty-nine percent (49%) of guests under the age of 44 have used Twitter or something similar. The number of unique visitors to Twitter has increased 1,382% year after year. During the same period, Backbone usage increased 228%. These will only continue to grow and expand to alternative social sites. There is an opportunity to reduce the amount of resources the company is spending on conventional print and TV advertising, and get closer to guests by using these giggly effective social marketing tools. Although The Cheesecake Factory has a Backbone and Twitter, they are yet to create an app- this app can be used for consumers to check in while they are shopping at the mall (where the company is placing its restaurants); not only will this capture all types of demographic and marketing information but will improve customer satisfaction. The consumer will be able to check in prior to going into a Cheesecake Factory location and reserve a seat and even order their food so there is no waiting in long lines; becoming more effective. An Evolving Palate (O) According to the research firm Dichotomies, consumers are increasingly driven to try new flavors. This will expand into the fast casual segment with an emphasis on Asian flavors. The Cheesecake Factory needs to take advantage of this trend- keeping items on the menu that are specialties while enhancing the brand. There is an opportunity to offer unique tastes through seasonal menus or daily/weekly specials. A great place to start will be desserts which The Cheesecake Factory is very well known for. Marketing for these items would be often through social media sites. Encouraging The Cheesecake Factorys guest to not only try the item, but follow the company and look for the new adventurous flavors. 8. Bargaining Power of Suppliers low High levels of competition among suppliers acts to reduce prices to producers, similar critical production, large number of substitute inputs, low cost inputs and switching suppliers. (O) 9. Bargaining Power of Consumers Iow- Large number of consumers, diverse buyer choice, and product is important for consumer they end up paying more for the product. O) 10. Intensity of Existing Rivalry high- Large industry size (T) 11. Threat of Substitutes high- High level of substitutes, low level of food innovation, substitute is inferior in quality. (T) 12. Threat of New Competitors low- Economies of scale is low, new entrants have higher cost of production. (O) V. Analysis of Strategic Factors 1 . Strengths a. Strong name and popularity b. Extensive menu and bakery product offering Its menu offers around 200 items, including appetizer, pizza, pasta, seafood, steaks, salads, sandwiches, and more. The chain is best known for its 40 rarities of cheesecake and other desserts, which account for an impressive 15% of sales. Management has proved quite adept at anticipating consumers dining and taste preferences. The company updates its menu every six months, replacing 5-15 items. C. Strong Management 2. Weaknesses a. Increasing prices b. Unhealthy choices in their menu 3. Opportunities a. Ability to expand internationally b. Trend to social media marketing c. Location near or in malls Management reckons that it has not fully penetrated its existing markets.